Buddhist art at Asian art Museum in SF Essay Example | Topics and Well Written Essays - 1250 words

Buddhist art at Asian art Museum in SF - Essay Example The architectural designs of the walls and lights bring anyone inside into a time of serenity and ancient civilization which Buddhism stand for. The pillars are arranged parallel to the series of time warps inside the whole journey in the museum. Each segment inside the museum depicts a historical time that attributed to the living conditions of each country under the Buddhism religion. For example one of the artifacts that peeked my interest during visit in the Asian Museum was the artifact entitled "Bodhisattva crossing over". This artifact is made from nephrite (also known as jade) which size comprise of: Height 9 in x Width 6 1/2 in x Diameter 3 in, Height 22.9 cm x Width 16.5 cm x Diameter 7.6 cm. This jade carving was made from the time of Chin Dynasty in China. For our information, Qin Dynasty is one of the most influential and greatest dynasty in China headed by Emperor Qin Hwang Ti. During this time, arts have been one of the most precious means of depicting arts to preserve and foretell the significance of this dynasty during that time. Nephrite or much known as Jade is a precious stone (a green colored stone, which is uniquely made). Jade is considered to be one of the most precious stones every used in China, especially during the ancient times. To be able to create a form in jade one needs to patiently polish in order to create depth and form. This symbolical artifact used a significant precious stone to share to the world and to people that during the Qin Dynasty, Buddhism is the most significant religion ever followed by most people in China. The image in this artifact is intricately done because each curve, shapes and depth formed the message of the piece. The top portion of the artifact is shaped form like a cave, which the depth of the piece has generally created a distinct image of a person inside a cave. The bottom of the artifact is series of layered curved like waves forming which symbolically moving towards the right side (facing the artifact). In addition to the bottom portion of the artifact, the curves as mixed with various sizes (big and small currents); that also is mixed with stoned form enveloping the waves in each side. The middle part of the artifact is slimmed down in size, which adds another form and balance into the whole piece. The middle portion contains an image of a person, who is believed to be Buddha (or known as the enlightened one). The image of Buddha in the artifact is standing on top of the big and strong currents and as he is also enveloped above by the cave forming stones. The balance in t his artifact is blended with a piece of branches with tiny leaves growing in each of its edges. Buddha's gown was curved finitely creating a gentle movement of alternating flowing of the cloth as it follows the blowing wind. Chinese arts developed every dynasty. Each century or decade, the art and literature of China embodies the depth, symphony and music that each creator and artist have appreciated and grateful for. Buddhism in this creation is highly looked up and followed by everyone. Sakaymuni Buddha or Sidharhta (as he was commonly known for) has a lot of divine teachings to which

The Use of X-Rays in Dentistry Essay Example for Free

The Use of X-Rays in Dentistry Essay Dentistry is increasingly becoming a major part of people lives in today’s society, being taken for granted and often little thought about. As technologies advance treatment becomes cheaper, quicker, and the outcome becomes more aesthetically pleasing and longer lasting. As braces, dentures, crowns, procedures and techniques change and improve at an alarming rate, one aspect has remained the same for a longer period of time. This is the use of X-Rays. X-Rays have been used in dentistry since the mid 1900’s, and continue to be used in the same way today. They are an effective way of finding and identifying various oral problems, allowing for early prognosis and prevention of more serious issues. How is an x-ray produced? Diagram showing a Dental x-ray tube. In a dental (and most other uses of x-rays including all medical uses) x-ray tube, x-rays are formed as electrons from a hot wire filament are accelerated onto a target anode. A high-voltage unit is used to set the anode at a large positive potential compared to the negatively charged filament. The electrons are pulled onto the anode at very high speeds and are suddenly decelerated on impact. As this impact occurs, some of the kinetic energy is converted into electromagnetic energy, as x-rays. This means that the anode therefore emits x-rays as a result of being smashed with high-energy electrons. The x-rays spread out from the focal spot, through the tube window and onto the region to be examined. How is an image formed? X-ray films that are used in dental radiography consist on an emulsion/gelatine mix containing chemicals that are sensitive to x-ray radiation. This is a silver halide either bromide or chloride. The emulsion/gelatine mix and their suspension is set onto a flexible, transparent tinted blue base. Emulsion is used in all types of analogue photography, but the type used in x-ray photography is of a different kind to that used in light photography. The emulsion is usually coated on both sides of the base in layers around 0. 1mm thick. As both sides of the base are coated, there is twice the amount of radiation sensitive silver halide, and so the speed at which an image is produced is increased significantly. Another way to increase the speed of producing an image would be to just have one side with a larger thickness of emulsion. This however would slow down the developing, fixing and drying stage, meaning taking x-rays would take an unreasonable amount of time. Some x-rays requiring more detail use film with emulsion on one side only. When x-rays, gamma rays, or light strike the grains of the sensitive silver halide in the emulsion, some of the halide (Br- or Cl-)  ions are released and captured by the silver (Ag+)ions. This chemical change is of such a small nature that it cannot be detected by ordinary physical methods and is called a latent (meaning hidden) image. However, the exposed grains are now more sensitive to the reduction process which happens during development of the film. When exposed to a chemical solution (the ‘developer’), and the reaction results in the formation of black, metallic silver. It is this silver, suspended in the emulsion-gelatine on both sides of the base that creates an image. Seeing things with X-Rays Different materials have different properties, including x-ray absorption ability. This is exactly the same with body parts, especially teeth. Radiation passes through skin the easiest, followed by the guns and soft tissue. These parts show up as the very darkest areas on an x-ray. Harder tissues absorb and black more radiation from hitting the film and so show up as much lighter areas. Metal implants, fillings and crowns (most artificial features) show up as the brightest white. The different depths of materials is also shown, nerve endings and dentine contours being visible on most developed films. This image shows that a root canal procedure has been successfully completed, meaning less time and money is wasted fixing procedures that have failed. Also visible is an amalgam filling (Brightest white) Measuring Radiation The Sievert The  sievert  (Sv) is the  International System of Units  (SI)  derived unit  of  equivalent radiation dose,  effective dose, and  committed dose. Quantities that are measured in sieverts are designed to represent the  stochastic  biological effects of  ionizing radiation. The sievert should not be used to express the unmodified  absorbed dose  of radiation energy, which is a clear physical quantity measured in  Grays. To enable consideration of biological effects, further calculations must be performed to convert absorbed dose into effective dose, the details of which depend on the biological context. This can be far more complicated than just multiplying by a weighting factor. The sievert is a fundamental part in  radiation dosimetry, and is named after  Rolf Maximilian Sievert, a  Swedish  medical physicist renowned for work on radiation dosage measurement and research into the biological effects of radiation. One sievert equals 100  rem, an older unit of measurement still used in many areas and by older generations of practitioners. One sievert carries with it a 5. 5% chance of eventually developing cancer. Doses greater than one sievert received over a short time period are likely to cause  radiation poisoning, possibly leading to death within weeks. This is a major risk considered in dental use as many doses of radiation could be received during a day in surgery.

SIR :: essays research papers

CANTERBURY TALES THE MERCHANT’S TALE Chaucer has let January become the character he is partially down to the fact of his age. We know January is highly sexually driven without a doubt. Yet Chaucer leads us to believe that this is down to his personality and character rather than his age being used as a justifiable tool; so what if the man is 60 he still wants to have sex right? We are told that January has a sexual appetite and regularly feeds with mostly a selection of middle aged women, so when he acquires himself a young and "untouched" girl as a wife we are taken aback. At this point Chaucer casts age into the conundrum and we begin to see just how January thinks and more precisely what he desires. Justinus and placebo's scene with January for me is more like him talking to himself and there being an angel on one shoulder and a devil on the other. (This scene is very resemblant of Dr Faustus in which the Good Angel and Evil Angel appear to Faustus.) Placebo is the "devil" and the free thinking conscienceless side of January whilst Justinus is the angel who shows morals and ethics. This is almost an externalization of his mind frame, revealing both halves of his thought. Chaucer has used this scene well to show us exactly the knight's thoughts. As the characters tell him what they think, inversely it is really what he thinks. (He chooses to ignore Justinus and by listening to Placebo he listens to what he wants and desires.) The recklessness for January is his great lack of realism. Not only is it portrayed by the way he expects to have a young wife at the age of 60, but by the way he thinks that he "still has it" and that his age has not affected his status with women. This is one of the seven sins that Chaucer uses in all of the Canterbury tales; vanity. This is reinforced by the way he refuses to listen to Justinus. Although he is a bachelor right unto the point where he meets May and marries her, we have been given little or no real background to his life, his age and his masochistic ways. The total expectation of a "young and fair" wife is surely meant to be interpreted as arrogance. Yet the way January voices his expectation, one casts asides their views of his arrogance and surprisingly adopt one of empathy towards him.

Marketing A Sports Organization

When watching football on television, we get so sidetracked in the game and in the players that we forget about another part of the team. The marketing team is a large part of the sports team. Without the group of people who help get the recognition, sales, promotions, the football team would have a more difficult time surviving. The marketing mix is one of the most often used phrases in marketing. The four marketing tactics, also known as the four â€Å"P’s,† are price, product, place, and promotion. Marketingteacher.com compares the marketing mix to that of a cake mix. All of the ingredients are essential to having the positive outcome that is desired.   If the cake needs more sugar, you can add more sugar, if it needs more milk, you can add more milk. The same thing applies to the marketing mix.   Perhaps the price needs to be altered for that positive outcome. Any of the tactics can be altered to suit the product and to get the outcome that is desired. When applying the marketing mix, the kind of organization that we are dealing with has to be considered. There is a difference between an amateur sports organization and a professional sports organization. In order to properly assess the commonalties and differences among the marketing mix developed for Diving Canada (Amateur Sport Organization) and the Toronto Blue Jays (Professional Sport Organization), it is imperative that one has a true understanding of the four elements that drives the marketing mix. The marketing mix was developed as a means to provide marketers with a strategy that would allow them to blend together various factors in order to achieve an organization’s objectives. To successfully implement this strategy, marketers must address the four specific tactics, or â€Å"ingredients† that will make the strategy work. Price is the factor that allows marketers to add value (a numerical representation) on the goods and services they are offering based on their ability to stimulate demand. Product on the other hand, refers to the tangible (good) physical aspect or service that encompasses such things as; brand name, functionality or packaging. Conversely, place relates to the specific geographical location that marketers feel is most appropriate to distribute their product/service to the general public. In order to engage in a successful deliverance, marketers must properly plan tactful promotional strategies that will inform their targeted market with the necessary information to make a purchase. If the aforementioned is utilized effectively, marketers will be able to achieve their organization’s goal in an efficient and productive manner According to www.wharton.universia.net, Juan Manuel de Toro, a professor at the IESE business school said that marketing for a sport’s organization should be, â€Å"Orientated toward consumers. It’s about thinking, deciding and acting in terms of the final consumer.†Ã‚   He said that as a result to this, â€Å"you have to know who your consumers are, and what they want and need. As much as possible, you have to tailor your offer to their needs, so you can get to know them and provide them with a worthwhile benefit. The orientation is toward the market, not to the product.† For instance, diving is growing to be very popular in Canada. According to www.diving.ca/english/html/about.htm, Canada is the number one diving nation in the world. Emphasizing that Canada is known for its diving is important.   This will appeal to the emotional aspect of the marketing. It gives a sense of pride. When it comes to sports, pride sells. There are many organizations that would like to partner with one of the sports that Canada is known for. Sponsorship can make or break a sports marketing plan. Because the team is not necessarily a business and has different purposes than a business does, the marketing for a sports team is different. People watch sports for entertainment, and largely for the emotional aspect of it. There is some emotional reason why each person becomes passionate for sports. Whether it was a family sport for some, or whether they were athletes in the sport when younger, the customer has a reason. To successfully market, the marketing team must get into the heads of their customers and find out what that reason is. According to www.wharton.universia.net, Toro said, â€Å"You are dealing with more than just a service; the sports consumer is looking for entertainment, diversion, passion, emotion; you have to consider his complete emotional dedication.† Sandro Rosell, who is the vice-president the Futbal Club Barcelona, argued, â€Å"In sports marketing, it is very hard to bring business needs and emotional needs together.† Although Rosell is right, it is hard to do, it is possible. For an amateur organization, the price can be a big problem.   There will be less money for marketing when the organization is amateur. What is used has to be used wisely. When seeking a partnership, there are a couple of options. Public or private organizations or state and local partnerships are often considered. One organization that would most likely be used for Diving Canada would be FINA, the world’s largest organization for aquatic sports. The sponsorship covers part of the price aspect. To gain a good idea of the price, penetration pricing could be considered. Penetration pricing is when the price is set low, on purpose, until interest is gained and then the price is raised higher. This would probably be a good idea for Diving Canada. Because it is an amateur sport, some customers might be a little leery of supporting it; however, because it is a sport that Canada is known for, they will most likely support it if the price is right. Once they begin supporting it and see how positive it is for them, the price can be raised and they will not refuse. Promotion for an amateur sports organization can be somewhat tricky. Sponsorship is found in promotion as well as the price. Without the sponsors supporting the team, it is difficult to have the promotion that is necessary. Since Diving Canada’s organization is more about achievement than money, they are not as well known as the Blue Jays. According to http://pr.e-agency.com/pdf/sports_division.pdf, one way to promote a team like the Diving Canada is to have a website devoted to them where they would gain large exposure. While this does cost extra money, the website believes that the price would be worth it in the end. A professional sport organization such as the Toronto Blue Jays is an association that is part of a much larger family that stretches across North America. These organizations are limited in the amount of teams that are able to compete and encompass a huge consumer database consisting of fans, spectators, participants, employees, sponsorship companies and much more. The Toronto Blue Jays, a Toronto based baseball team, is one of the thirty members of this professional sport organization. Diving Canada on the other hand is considered to be a non for profit amateur sport that was created to facilitate the growth and development of diving as a sport in Canada. Although not as large or consumer driven, Diving Canada represents nine provincial diving associations consisting of sixty seven local diving clubs with over 4,000 performing athletes. The main goal of diving Canada is to â€Å"become the number one diving nation in the world.† Unlike the Toronto Blue Jays Association who are profit driven, Diving Canada’s mission is to â€Å"provide all divers, from entry level participants to Olympic and World champions, with the programs and services required to achieve personal excellence and self fulfillment.† Before distinguishing the differences and commonalities of their respective marketing mixes, it is important to understand the underlying differences between a professional and an amateur. Professionals, who participate in sports organizations such as the Toronto Blue Jays are usually required to encompass a large array of knowledge achieved through intensive training and practicing.   These individuals often have a large affect on society and are required to exploit their independence both in society and in the workplace. Furthermore, the single largest distinction between an amateur and a professional is the funding for the sport. Professionals are paid individuals who are part of a large organization, and are paid based on their active participation Amateurs, on the other hand usually refers to individuals who are not performing for money, but instead are doing so for self interest usually through an academic setting. Now that the differences between a paid professional and a working amateur, have been distinguished we discussion of the differences and similarities among the marketing mix can be continued. Sports â€Å"products† is the first part of the marketing mix that will be analyzed and discussed in relation to both The Toronto Blue Jays and Diving Canada. A sport product consists of a good or a service that is created for the purpose of providing a benefit to its many existing users (participants, sponsorship companies, spectators etc†¦). It can provide physical benefits which can be seen through its; its quality design, features, packaging, variety or it can provide intangible benefits, such as the excitement and thrill participants acquire when watching or attending their favorite sport game. Although Diving Canada is an amateur sport they share many of the same existing users. Both organizations have many participants providing entertainment for their fans (their consumers), while following specific rules and guidelines governed by officials, instructors, coaches, etc. Furthermore, both engage in acquiring sponsorships as a means to provide excess cash to run a successful event. Regarding the intangible benefits, there are many similarities as both organizations are proving entertainment for their spectators. However, one of the main differences is that participants in Diving Canada are competing for self-fulfillment (not getting paid), opposed to many of the players on the Toronto Blue Jays who participate for the swollen salary. Although both organizations are very competitive in nature, Diving Canada places a much larger emphasis on achieving personal excellence and self-satisfaction (individually) while the Toronto Blue Jays place a large emphasis on winning a championship as a whole rather than individual participation. Regarding the tangible aspects, there are many differences among the two organizations. There is much more variety offered by the Toronto Blue Jays seen through; the different field positions played (short stop, centre field, catcher, pitcher), equipment (bats, helmets, uniforms, gloves), demographics and viewing capabilities (radio, TV). Although, there is variety in Diving Canada, participants have limited equipment such as bathing suits or goggles, they differ by having much less exposure. TV and radio promotions are limited. The quality of entertainment is usually higher in professional sports, but can is too complex to judge as entertainment can only be judged in the eye of the beholder. Although both organizations design their sport wear to embody company logos, the Toronto Blue Jays place a much larger emphasis on its uniqueness as a way to drive sales and attract consumer purchases of uniforms, hats, gloves, etc†¦One of the biggest differences recognized among the two organizations is the brand name which is perceived through their logos. The Toronto Blue Jays have a much more distinguished and recognized logo compared to Diving Canada. Although Diving Canada does have a signature logo, recognized as widely as the Toronto Blue Jays due to the limited exposure, demand and publicity for the event. The largest difference between the Blue Jays and Diving Canada is money. However, in the words of Shaquille O’Neal, â€Å"I'm tired of hearing about money, money, money, money, money. I just want to play the game, drink Pepsi, [and] wear Reebok.† Though the two sports are extremely different in marketing, it is interesting to see how the same formula — price, place, promotion, and product, can be tailored to work successfully for both. Works Cited Dunn, Paige, and Patty Deutsche. â€Å"Sports Marketing Devision.† E-Agency. 2006. 6 Dec. 2006 â€Å"Diving Plongeon Canada.† Diving. 2006. 6 Dec. 2006 ;www.diving.ca/english/html/about.htm;. â€Å"Marketing Mix.† Marketing Teacher. 2006. 6 Dec. 2006 ;http://marketingteacher.com/Lessons/lesson_marketing_mix.htm;. O'neal, Shaquille. â€Å"The Sports Quote †¦ the Best of the Best.† Famous Quotes and Quotations. 2006. 6 Dec. 2006 . â€Å"Sports Marketing: the Motor That Drives the Sports Business.† Marketing. 18 May 2005. 6 Dec. 2006 .

Cell Phone Effects on Youth Essay

In powerful effect paradigm, media has immediate, direct influence and assumes that people are passive and absorb media content uncritically & unconditionally. That paradigm related to Frankfurt school of though. Three theories come under this paradigm; one is Mass society theory, second is Magic bullet theory and third is Critical theory. All that theories based on assumptions, that all theories shows that media has strong impact on audience and a malignant force within the society. Mass society theory: This theory is related to media and Herbert Marcuse presented this idea. It’s a first media theory and also known as â€Å"Grand Theory†. Mass Society Theory is based on various assumptions. Following are the assumptions of Mass Society Theory: 1. The media are a malignant, cancerous force within society and must be purged or totally restructured. 2. Media have the power to reach out and directly influence the minds of average people. 3. Once people’s minds are corrupted by media, all sorts of bad long-term consequences result – not only bringing ruin to individual lives, but also creating social problems on a vast scale 4. Average people are vulnerable to media because they have been cut off and isolated from traditional institutions that previously protected them from manipulation. 5. The social chaos initiated by media will inevitably be resolved by establishment of a totalitarian social order. 6. Mass media inevitably debase higher forms of culture; br ing about generation decline in civilization. Read more:  Negative Effects of Smartphones on Youth Limited effect paradigm: Limited effect paradigm idea has been associated with Paul Lazarsfeld and his colleagues. They focused on the media effect is measureable, short term and concluded that the media played a limited role in influencing public opinion. The â€Å"Limited-Effects† Model developed by Lazarsfeld and his colleagues from Columbia was highly influential in the development of media studies. The model claims the mass media has â€Å"limited-effects† on audience. Comparison of Mass Society Theory Assumptions with Limited Effect Paradigm 1. The media are a malignant, cancerous force within society and must be purged or totally restructured. The Functional Analysis Theory rejected this assumption as in this theory media is a healthy organization and has a positive role within the society, and Information Flow Theory also discarded this assumption that all information does not consider valuable and 80% people heard and read soft news so the reaction and the negative effect of media is less. 2. Media have the power to reach out and directly influence the minds of average people. Two step flows discarded this assumption, this theory urges media to be less direct and less powerful effects and people are much more affected by opinion leaders rather than media. As in the Information Flow Theory most news are unnoticed by people so how it can affect average people and also in the Attitude Change Theory, society or people cannot change by media. People changed when they want change or change their self. 3. Once people’s minds are corrupted by media, all sorts of bad long-term consequences result – not only bringing ruin to individual lives, but also creating social problems on a vast scale. Attitudes Change Theory discarded this assumption that changing is a complex process and societal change is a slow process. As in a Cognitive Dissonance Theory, anything which is inconsistence that effect is less. Psychological disorder topics have a less effect on audience. One more theory rejected this assumption Functional Analysis Theory says that media role is positive in the society. 4. Average people are vulnerable to media because they have been cut off and isolated from traditional institutions that previously protected them from manipulation. Reinforcement Theory rejected this assumption it says that media act to reinforcement already held beliefs and idea. Change transpire by family, school, church etc and traditional institution are still there and have strong power to stop the individual an society by manipulation. As in Cognitive Consistency Theory people consciously or unconsciously want to see those channels or programs which are of their interest. Two Step Model also discarded this assumption by opinion leaders are attached with our institutions and in the Attitude Change Theory, in human attitude changing these three variables play focal role, 1.the Communicator, 2.communication, 3.situation. 5. The social chaos initiated by media will inevitably be resolved by establishment of a totalitarian social order. Only Innovation Diffusion Theory prop up that assumption. New idea, information introduced in the society by innovators, to spread any new idea is society has five stages by establishment of totalitarian social order the social chaos can be pave. 6. Mass media inevitably debase higher forms of culture; bring about generation decline in civilization. Cognitive Consistency rejected this assumption people always try to hold their existing beliefs so they do not allow to change their culture and values. As Reinforcement Theory, media acts to reinforce the already held and existing beliefs and ideas. It does not disturb society by creating any change. Conclusion: Mass society theory portrait media role is negative and malignant force within the society but there are many other theories which describes that media role is positive and it is a healthy institution like other social institutions. Change always comes, when people want change or try to change themselves. We negated all these assumption by these imperial studies.